My role: Field Producer/Creative Lead
In this project, I was the field producer overseeing a story-driven branded content campaign for Wendy’s and ESPN, which focused on the Wendy’s High School Heisman finalists. My three-person production crew was embedded in the hometowns of these distinguished kids to tell their stories to the world.
Note: Work shown for portfolio purposes only. The Wendy’s x ESPN campaign was a collaborative project with Film 45.
My role: Director of Brand Strategy (Script Copywriter/Producer)
Legacy is one of adidas Basketball's flagship philanthropic efforts, where they partnered with ten underprivileged L.A. high schools to help turn young hoopers into changemakers. This video initially premiered at the adidas Global Brand Conference in Europe to spread awareness of the grassroots initiative to the global adidas corporate team. Legacy has since expanded into other key cities.
Note: This work is not for redistribution and is shown for portfolio purposes only. Legacy was a collaborative project with Times10.
My role: Digital Marketing & Social Producer
I concepted, developed, and executed the entire creative marketing strategy for the film’s promotional and digital campaign, including ads, website, social media, press coverage, premiere content, giveaways, and more.
• Total Campaign Budget: $6,320
• Total Campaign Audience: 2,750,000
Anthem of a Teenage Prophet Website
Anthem of a Teenage Prophet Instagram
About the film: A small-town teen (Cameron Monaghan) predicts his best friend’s death with startling accuracy and is labeled the “Prophet of Death.” One thing he didn’t see coming? Falling in love—with his dead friend’s girl (Peyton List).
HP - Consumer Personal Systems - Marketing & Product Sizzle
My role: Copywriter
This sizzle reel showcases the products and marketing of HP’s consumer personal systems (CPS) division for HP’s 2017 World Partner Forum + additional iterations for consumer-facing digital campaigns.
Note: Not for redistribution. Work shown for portfolio purposes only. This HP sizzle was a collaborative project at PIA Agency.
My role: Field Producer/Creative Lead
In this project, I was the field producer overseeing a story-driven branded content campaign for Wendy’s and ESPN, which focused on the Wendy’s High School Heisman finalists. My three-person production crew was embedded in the hometowns of these distinguished kids to tell their stories to the world.
Note: Work shown for portfolio purposes only. The Wendy’s x ESPN campaign was a collaborative project with Film 45.
My role: Director of Brand Strategy & Senior Copywriter
Case Study for the Harden Vol. 2 Nightmare colorway product launch campaign
Note: This work is not for redistribution and is shown for portfolio purposes only. Harden Vol. 2 Nightmare was a collaborative project with Times10.
My role: PR Strategy & Creative Producer
Note: This work is shown for portfolio purposes only. The SurveyMonkey campaign was a collaborative project with Bullpen Integrated Marketing.
My role: Field Producer/Creative Lead
In this project, I was the field producer overseeing a story-driven branded content campaign for Wendy’s and ESPN, which focused on the Wendy’s High School Heisman finalists. My three-person production crew was embedded in the hometowns of these distinguished kids to tell their stories to the world.
Note: Work shown for portfolio purposes only. The Wendy’s x ESPN campaign was a collaborative project with Film 45.
My role: Director of Brand Strategy (Script Copywriter/Producer)
Legacy is adidas Basketball’s grassroots philanthropic effort. This docu-style video highlights the program’s impact and expansion into NYC.
Note: Not for redistribution. Work shown for portfolio purposes only. Legacy was a collaborative project with Times10.
My role: Content Writer & Digital Copywriter
With more breakout stars and critically acclaimed original series than any other cable network, Bravo's original programming—from hot cuisine to haute couture—delivers the best in food, fashion, beauty, design, and pop culture to the most engaged, upscale, and educated audience in cable.
Bravo by the Numbers
• #1 Most Engaging Cable Entertainment Network
• Most Influential Network (Among the top 20 Cable Entertainment Networks)
Source: Nielsen
My role: PR Strategy & Creative Producer
Note: This work is shown for portfolio purposes only. The SurveyMonkey campaign was a collaborative project with Bullpen Integrated Marketing.
My role: Field Producer/Creative Lead
In this project, I was the field producer overseeing a story-driven branded content campaign for Wendy’s and ESPN, which focused on the Wendy’s High School Heisman finalists. My three-person production crew was embedded in the hometowns of these distinguished kids to tell their stories to the world.
Note: Work shown for portfolio purposes only. The Wendy’s x ESPN campaign was a collaborative project with Film 45.
My role: Copywriter/Producer
:30-second TVC
Note: Work shown for portfolio purposes only. The Viking Ocean Cruises campaign was a collaborative project at Havas Edge.
My role: Copywriter/Producer
After undergoing a brand refresh, Christian Mingle came to us with a unique ask — use their existing assets to create a TV campaign that would widen the net of their demographic by showcasing a more fun, inclusive tone.
Note: Work shown for portfolio purposes only. The Christian Mingle campaign was a collaborative project at Havas Edge.
My role: Co-writer & Producer
Watch: Funny Or Die | Baker Daily: Trump Takedown
Press: "Baker Daily: Trump Takedown" has been featured in People, The Wrap & The Advocate.
About: Launched in June 2017 on Funny Or Die and YouTube, "Baker Daily: Trump Takedown" is a comedic web series event about a spoiled, rookie cable news anchor who unwittingly falls into a Deep Throat-style takedown of President Trump. Laugh-out-loud funny and very relevant in our current political climate, "Baker Daily: Trump Takedown" stars Chris Baker (creator, co-writer), Sara Paxton (Showtime’s "Twin Peaks" and "Last House on the Left"), Colby Keller (HBO’s "High Maintenance"), Michael Trevino ("The Vampire Diaries"), Eddie Pepitone (legendary stand-up comedian, Marc Maron’s WTF podcast), Justin Sylvester ("The Real Housewives of Beverly Hills", "E! News Live"), John Hindman ("La La Land") and many more.
My role: Creative Producer
It's challenging to capture the magic of the Build-A-Bear Workshop experience in a 15-second TV spot, but Bullpen Integrated Marketing's team pulled it off. This hero campaign was the foundation for various spot iterations showcasing seasonal IP and high-profile licensed Hollywood properties.
Note: Work shown for portfolio purposes only. The Build-A-Bear Workshop campaigns were collaborative projects done at Bullpen Integrated Marketing.
My role: Director of Brand Strategy (Sr. Copywriter/Producer)
Ask: Create a comedic Explainer video to educate Best Buy employees and customers on the features & benefits of SimpliSafe’s new Doorbell Pro. Casting high-profile influencers in the campaign extended the reach of this content from B2B to B2C.
Note: This work is not for redistribution and is shown for portfolio purposes only. The Best Buy & SimpliSafe training video was a collaborative project at Times10.
My role: Copywriter/Producer
:30-second TVC
Note: Work shown for portfolio purposes only. The Viking River Cruises campaign was a collaborative project at Havas Edge.
My role: Concept + Script Copywriter + Director of Brand Strategy
Ask: Create a comedic Explainer video to educate Best Buy employees and customers on the features & benefits of SimpliSafe’s new Doorbell Pro. Casting high-profile influencers in the campaign extended the reach of this content from B2B to B2C.
Note: This work is not for redistribution and is shown for portfolio purposes only. The Best Buy & SimpliSafe training video was a collaborative project at Times10.
My role: Director of Brand Strategy & Senior Copywriter
We built this campaign to ignite the conversation about how Donovan “Spida” Mitchell played like a veteran—not a rookie—leading up to the 2018 NBA Rookie of the Year announcement. Regardless of ROY outcome, we celebrated Donovan’s incredible first season and elevated his status as an adidas asset.
Campaign Highlights: Garnered over 10 million impressions and nearly 1.5 million story swipe-ups.
Note: This work is not for redistribution. It is shown for portfolio purposes only. The adidas Rookie campaign was a collaborative project with Times10.
My role: Producer
:30-second TVC & digital campaign spot
Note: Work shown for portfolio purposes only. The DraftKings campaign was a collaborative project at Havas Edge.
My role: Creative Producer (Campaign Concept + Script Copywriter)
:30-second TVC & digital campaign spot
Note: Work shown for portfolio purposes only. The KidKraft campaigns were collaborative projects done at Bullpen Integrated Marketing.
My role: Copywriter/Producer
:30-second TVC & digital campaign spot
Note: Work shown for portfolio purposes only. The Wallapop campaign was a collaborative project at Havas Edge.
My role: Copywriter/Producer
30-second TVC
Note: Work shown for portfolio purposes only. The Shark Steam and Spray campaign was a collaborative project at Brand New Media.
My role: Producer
Short-form TVC
Note: Work shown for portfolio purposes only. The CTCA campaign was a collaborative project at Havas Edge.
My role: Copywriter & Creative Producer
:30-second TVC & digital campaign spot
Note: Work shown for portfolio purposes only. The Antsy Pants campaign was a collaborative project done at Bullpen Integrated Marketing.
My role: Copywriter & Creative Producer
TVC campaign
Note: Work shown for portfolio purposes only. The Johnson & Johnson KORRES campaign was a collaborative project done at Brand New Media.
My role: Copywriter/Creative Producer
TVC, Explainer Video + Digital DR content
Note: Work shown for portfolio purposes only. The Never Too Hungover campaign was a collaborative project at Brand New Media.
My role: Copywriter/Creative Producer
This 30-second commercial TV spot is just one sample from the 2015 Balsam Hill campaign that included dozens of creative iterations featuring various time durations, distribution channels, and international versions.
Note: Work shown for portfolio purposes only. The Balsam Hill campaign was a collaborative project at Brand New Media.
My Role: Digital Marketing & Social Producer
With a one-week turnaround, I concepted, developed, and executed the entire creative strategy and digital marketing campaign for the film’s day-and-date release (in-store, on-demand & digital), including its trailer, website, social media, exclusive cast promotional content, and more.
• Total Campaign Budget: $2,850
• Total Campaign Audience: 180,000
Date-and-Date Release Week Digital Snapshot
About the film: A young runaway (Alexa Nisenson) escapes her miserable foster home and takes refuge in a nearby rancher’s (Academy Award-Winner Jon Voight) barn. When she forms a bond with a young orphaned filly horse, the rancher reluctantly agrees to temporarily provide the girl shelter in exchange for her help with the troubled animal. The more the runaway and the rancher learn about each other's painful past, the further it takes them on a journey that will ultimately alter the course of their lives forever.
My role: Copywriter/Creative Producer
Award-winning DRTV campaign
• 2014 Moxie Award: Best Long-Form Ad Campaign, Brand Response
• 2015 Telly Award: People’s Choice, Long-Form Television Ad
Note: Work shown for portfolio purposes only. The Wolfgang Puck Pressure Oven campaign was a collaborative project at Brand New Media.
My role: Copywriter/Producer
Long-form DRTV campaign
Note: Work shown for portfolio purposes only. The Cricut Mini campaign was a collaborative project at Raymond Entertainment Direct.
My role: Copywriter/Creative Producer
Note: Work shown for portfolio purposes only. The Stemage campaign was a collaborative project with Raymond Entertainment Direct.
My role: Associate Producer & Digital Producer
A young singer in a rock band (Allie Gonino) is pressured by her band leader (David Arquette) to sleep with the head of a record label (Luke Wilson) to get a deal. After a disastrous gig, she is struck by lightning and gains electrical powers that allow her to put on electrifying performances and also wreak her deadly revenge.
• 2018 Filmchilla Festival, Best Picture Award
My role: Senior Copywriter & Director of Brand Strategy
Training manual created for the adidas Legacy high school athletes.
Note: Not for redistribution. Work shown for portfolio purposes only. EXOS was a collaborative project done at Times10.
